SLB

I was commissioned to designed an abstract 3D ident and outro for SLB, centered around the concept of viewing operations through a new lens.

The lens elements were used to symbolise a new focus for SLB, incorporating AI into their workflows for greater efficiency. The animation reflected this idea, moving from the discs chaotically spinning into frame, to becoming ordered, and slotting into place. The colouring mirrored SLBs branding, but for a visual pop at the end of the outro, I created an alternative environment to really grab the viewer’s attention. A composition was built with space for taglines and branding to be added to the outro, which could interact with the lens.

SLB approved the first version after an initial review, demonstrating how well the design resonated with their vision.

Production: Touch Associates

Software

• Cinema 4D

• After Effects

• Redshift 3D

• World Creator

Renders