SPALDING
A passion project – I set out to create a motion graphics piece for basketball (and sporting equipment) brand Spalding. Knowing I wanted to create something with balloon and soft body dynamics, I came up with the tagline ‘Pump Up the Play’. With that, I challenged myself to design and animate this looping piece from scratch in just two days. The result is a short but action-packed simulation-driven animation with tonal colours, and dynamic camera movement resulting in an engaging and energetic identity.
Role
All Creative
All Visuals
Software
Cinema 4D
After Effects
Redshift 3D
